A no-fluff diagnostic for small brands with big ambition.

From Hustle Mode To Staying Power

everything you need to reset, and build
a business that lasts.

Why You’re Here

Most founders stay stuck in hustle mode - pushing, grinding, reacting. The ones who last? They fix their sh!t.

This isn’t a motivational pep talk. It’s a mirror, a reset button,. and a set of tools to help you:

  • See the leaks in your business
  • Make sharper decisions
  • Build rythm, not chaos

Pick Your Next Move

Founder Clarity Call

Share your Scorecard and get tailored next stages

Bonus Resources

Margin calculator, cashflow tracker, brand story template you can use right away.

Meet The Author

Akinwale Muse

Akinwale Muse is a strategist, builder, and CEO of The Hook - a creative and innovation company helping African brands grow through storytelling, data, and design. He is also the Co-founder of The Shelf, a venture studio backing export-ready CPG brands with capital, creativity, and access to global shelves.

With over 20 years of experience building platforms and brands, Akinwale created Fix Your Sh!t to help founders move from chaos to clarity and build businesses with staying power.

 

Stay Sharp. Subscribe!